While Twitter struggles, LinkedIn has made a number of great improvements to their platform. A site-wide revamp refreshed the LinkedIn user interface and 2017 also saw good improvements to the LinkedIn ad platform.

It is not enough to be (a bit) faster or less expensive than your competitors. Your potential clients want to know why your business is operating. People don’t buy what you do, they choose you on why you do it.

Seth Godin, Author and Entrepreneur

Instagram is becoming a more valuable channel than Facebook. Brands tend to see better engagement on Instagram than any other social media platform, Instagram is poised to become the go-to channel.

Just because there are lots of social media platforms, that doesn’t mean you have to do them all. Look at what your customers are using and use that.

Thanks to a confluence of services, consumers will have increased expectations of brands. Voice assistants, same-day delivery and on-demand content will mean that both B2C and B2B marketers must find innovative new ways to delight prospects and customers.

Zig Ziglar, Author of "See You At The Top"

People need to recognize you, no matter where they see you. Ensure everyone in your organization, not just your marketing team, is on the same page when it comes to writing on behalf of your organization.